Video Blogging

Video Blogging

WHAT IS VIDEO BLOGGING AND IT’S ADVANTAGES

Video blogging is the next generation of posting ideas and products over the internet.  Everybody knows about text blogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, video blogging exceeds that by far.

A video blog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it.  Video blogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregates.

Video Blogging

Video Blogging

We have talked a lot about Video-blogging and recently we talked about viral video marketing. Even after that,  if you have not started producing videos for your brand, blogs, here I’ll talk about some of the advantages of Video blogging, which will urge you to start with first personally created video.

What is Video Blogging?

Like any other form of Blogging, video blogging (vlog) is done with the help of videos. You either self host your video or use free services like YouTube, Vimeo to host your videos. Like a normal blog, your video will be visible to public and they can rate, comment and share your videos. Only big difference is we will be using videos to share the information instead of text.

For example, I could have simply created a video talking about benefits of video blogging and upload it on YouTube. A brand, can talk about how to use their product and other information. Since videos are interactive and give more detailed information, people often turn to look for video reviews, walk-through and tutorials.

Advantages of Video Blogging:

Depending upon your strategy, you can host videos on free video hosting site like YouTube (with few limitations), Vimeo, metacafe and many more or better host content on your site and allow users to embed videos on their site, which will give more exposure to your brand and videos. Though, for personal video blog, you need to make sure you have good command over Spoken English and you can prepare a proper strategy for complete video marketing plan.

Professional companies and media brand can hire professionals to create awesome videos for them and especially, you can work on creating a related content strategy for video blog to educate your readers and drive more people. For example: if you are selling video hosting services, you can create videos on what all features of self hosted hosting should offer. This way, you are not only educating people but also driving client to your site. You can apply similar strategy for your brand.

Video Blogging

Video Blogging

Video blogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you video blog through RSS, then most probably you are getting your target market. 

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it.  All of us know the influence of a thirty second commercial. The effect of video blogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.  

Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through video blog.  You’ll get phone call orders in no time.

If your business is just starting up, you can create a video blog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a video blog.

Great Videos easily go Viral:

Videos are more likely to go viral than a text content. Recently many video spams hit Facebook. All of them looked like a video ready to be played. Nearly no text content spam went as much viral as a video spam went. This proves the point that people are more likely to watch videos on Facebook rather reading text. This strategy when adopted for the promotion of a blog can unveil incredible results. So why not go with this strategy? Many web companies have video channels at YouTube. This helps them get more traffic and keep in contact with their readers that are more active on YouTube than on any other social networking website.

Interactive and descriptive:

Video blogs are more interactive and descriptive. With the correct use of visual effects and a little hard work in producing good videos you can teach your audience in a better way. Video blogging enhances your persuasion ability and chances of increasing conversion rate increases. You can convince the viewers and increase your sales.

Works great for Tutorial:

Video blogs are best for tutorial blogs. Tutorials blogs usually require a lot of text in them. If you want to teach someone you can use video blogs rather publishing a huge compilation of text. This will help your readers keep engaged in the content. I’ve searched for GIMP (Adobe Photoshop like software) tutorials on the Internet and I’ve always gone for video tutorials rather reading the text. This is because the blogger can give a demonstration of what he/she wants to display.

Live video Blogging:

With the advance in video technologies, Live blogging has been made easy. Now people can live blog the event with the help of videos. This is well-known by the word “live streaming”. Bloggers and journalists can use this technique to quickly blog about breaking news. This doesn’t take as much time than a text blogging needs. All you need is good speaking skills and you are done publishing your own video. But when it comes to text blogging then you need to go through with multiple drafts to eliminate any errors in your writing.

Make money from Video:

Videos ads are getting popular and especially YouTube Instream ads are becoming very popular and getting good response. You can always create your own such platform for adding ads on videos or you can simply apply for Youtube partnership program and monetize all your video content using Adsense.

Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.

Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create video blog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.

Should you require sounds for your video blog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a video blog.  It is advisable to make your sound effects as enticing as the video.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Video blogging is a great tool but it also has it downside.  It may slow down the computer so other may steer clear of it.  Download time may also be time consuming especially if customer is still on a dial- up connection.

But don’t let those stop you. Let video blogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.

Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Video blogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods.  And at times, those are enough to make a sale. 

Recent Posts

8 Ways to Monetize Your Blog and Make Money Online

8 Ways to Monetize Your Blog and Make Money Online

Monetize Your Blog

Monetize Your Blog

We all know blogging isn’t some altruistic pursuit. People want their words to be seen and shared. They want to gain the respect of the masses and boost their authority in their respective industry or niche. However, clearly it isn’t quite that simple. Not only is it difficult to drive traffic to a blog, but it’s also hard to monetize the traffic that you do receive.

The problem? Most people ignore the fundamentals of online marketing when attempting to earn any semblance of an income from their blogs. When you fail to pay homage to these fundamentals, you’ll find it excruciatingly difficult to earn anything. But if you go about it the right way, you’ll certainly profit in the long run.

5 immutable laws of blogging.

Before I jump into the various ways you can actually monetize a blog, whether you just started that blog or you’ve had it for some time now, I wanted to cover the five immutable laws of blogging. If you pay attention to these laws, you’ll succeed over time. Ignore them, and you’ll find it nearly impossible to drive any respectable amount of traffic and ultimately monetize your blog.

1. Focus

Blogs need focus. You need to have a specific industry, niche or topic that you write about repeatedly. Try not to go all over the map. You’ll find that veering off on tangents will make you lose your core audience.

Monetize Your Blog

Monetize Your Blog

People want to visit a blog — and keep revisiting it — because it fills a need or a void. That happens by staying focused and on-topic.

2. Quality

People think that blogging is about pushing out an enormous amount of content. But it doesn’t work if it’s thin content.

Monetize Your Blog

Monetize Your Blog

Your content needs to be quality content. It needs to be thorough, well-written and cite its sources. If a study is referenced, it needs to be linked to. Don’t skimp on quality if you’re serious about monetizing your blog.

3. Value

Your blog needs to deliver value. What can you teach other people about? What are you an expert at? Take the time to deliver value. Create thorough tutorials and informative posts that interweave things like videos and other media to truly help people understand or figure something out. Value is a precursor to income in any industry, but especially in blogging.

4. Engagement

How engaging is your content? Does your blog incite people to spend a lot of time reading articles, watching videos or messaging on a forum, for example? The more people engage with your content, the more likely they’ll be to purchase something from you. Without engagement, there’s very little chance of monetization.

5. Authority

How much authority do you have? How well-known are you in your field? The more authority you have, the more likely you can monetize your blog quickly. For example, if you have a large social media following and you decide to launch a blog, you can drive traffic quickly. If you’re an expert at something else or a best-selling author, for example, you already have authority, all you need to do is leverage it.

Monetizing your blog.

While there are arguably dozens of ways to monetize your blog, there really are eight core methods that will help you earn a healthy income from your efforts. There are so many ways to monetize the blog the best way to monetize the blog is apply for google Adsense or go for affiliated marketing on your blog but for that your content quality should be good. these are the step to monetize your blog.

1. Affiliate marketing

Monetize Your Blog

Monetize Your Blog

Affiliate Marketing is the one of the most popular methods for monetizing a blog is to leverage affiliate marketing. This is especially useful when you’re just starting out and you don’t have your own products or services to sell. All you have to do is develop content that will ultimately be in harmony with whatever affiliate offers you plan to push out. For example, if you’re running a fitness blog, you can easily sell affiliate health, weight loss or body building supplements. Since the content is already attracting people that are interested in fitness, selling these types of products helps you to create a near-automated stream of passive income.

2. Advertisements

Monetize your blog

Monetize Your Blog

While most people might think that adding some pay-per-click (PPC) ads will be a great way to make lots of money with their blogs, unless you have massive amounts of traffic — as in 10,000+ visitors per day or more — the income will be marginal at best. The real income here doesn’t start until you cross about 100,000 visitors per day. However, you could easily negotiate terms directly with advertisers by utilizing display ads as opposed to PPC ads. As long as the ads are within your specific niche or industry, you can likely negotiate an amount that would be much more competitive than income from standard PPC ads.

3. Email marketing

Email marketing is the one of the most powerful methods for making money from your blog is directly through email marketing. But to be successful, you need to build your list. Whether you promote blog updates or create a lead magnet, utilize one of the more popular email marketing platforms like ConvertKitAweber or InfusionSoft to implement the systems necessary to begin marketing via email.

Monetize Your Blog

Monetize Your Blog

By building a strong bond and a connection with your readers, you can effectively generate a sizable amount of money through the course of marketing both your own products and services along with affiliate offers directly through email. You can expect to generate approximately $1 per subscriber per month.

4. Sell ebooks

Monetize Your Blog

Monetize Your Blog

Ebooks offer a relatively quick pathway for making money from your blog. Develop an ebook that’s aligned with the content of your blog. Non-fiction ebooks are relatively simple to create, and if you’re teaching a skill that many people struggle with, it’s likely that the ebook will produce a healthy profit. You can easily promote your ebook directly through your blog by creating attractive content that will draw people in, then enticing them with your ebook. You could also build a sales funnel, which is an online marketing term for an automated multi-step sales machine, and sell your ebook on autopilot.

5. Sell courses

Monetize Your Blog

Monetize Your Blog

Selling digital online courses is another way you can profit from blogging. Develop intuitive and helpful courses that add a tremendous amount of value and the rest will be smooth sailing. By putting your heart and your soul into these courses, you can simply allow them to sell on autopilot for you, another great avenue for passive income.Courses work great when it comes to technical skills like web development, digital marketing, graphic design and so on. But they also work in formats like finances, stocks, currency investing and accounting. Find what you’re really great at and do the due diligence before building your course. Then make something far better than the other courses out there in the marketplace.

6. Sell digital products

Monetize Your Blog

Monetize Your Blog

Creating digital products is a great way to profit from your blog. You can effectively sell any type of digital information product on your blog as long as it’s in harmony with your content. You can build a webinar to market your product and deliver them through a member’s area or through other downloadable means. Digital products can be a combination of videos, downloadable guides, resources, PDFs, software components, SaaS and others. Do your best to create something that helps fill a need or a void. Don’t second guess yourself, as you’d be surprised at just how much money you can make by selling digital products on your blog.

7. Sell coaching services

While it does seem like coaching services are infiltrating every aspect of the market these days, selling coaching services through your blog can definitely be a lucrative prospect. Whether you set yourself up as a life coach, a career coach or a business development coach, you can earn a significant income through just a handful of clients.

Decide on a number of packages, and do your best to ensure that you address any objections upfront. Customers tend to abandon the purchase process when it’s too complicated, they have to leave the site, create an account or a number of other reasons according to one such study by Baymard Institute.

8. Secure sponsorship

Sponsorship are a great way to make money from your blog, but you need the traffic if you’re going to sell it for a significant amount of money. You can create sponsored posts as long as you label them as sponsored. The FTC cracks down on marketing products and services, including articles that are sponsored when in fact they’re passed off as organic.

You have to be careful with sponsorship. Be sure that you’re upfront with your readership. Google also cares acutely about sponsored links and will penalize you if you’re selling links along with penalizing the site that you’re linking to. Simply put, it’s not worth it, so be as transparent as possible. There are also so many ways to monetize your blog but these are the best one so apply them to monetize your blog. if you monetize your blog very efficiently then of course you can make lots of money out of that so always try to monetize your blog so that you can make some money out of your blog.

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