WHAT IS VIDEO BLOGGING AND IT’S ADVANTAGES
Video blogging is the next generation of posting ideas and products over the internet. Everybody knows about text blogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, video blogging exceeds that by far.
A video blog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it. Video blogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregates.
We have talked a lot about Video-blogging and recently we talked about viral video marketing. Even after that, if you have not started producing videos for your brand, blogs, here I’ll talk about some of the advantages of Video blogging, which will urge you to start with first personally created video.
What is Video Blogging?
Like any other form of Blogging, video blogging (vlog) is done with the help of videos. You either self host your video or use free services like YouTube, Vimeo to host your videos. Like a normal blog, your video will be visible to public and they can rate, comment and share your videos. Only big difference is we will be using videos to share the information instead of text.
For example, I could have simply created a video talking about benefits of video blogging and upload it on YouTube. A brand, can talk about how to use their product and other information. Since videos are interactive and give more detailed information, people often turn to look for video reviews, walk-through and tutorials.
Advantages of Video Blogging:
Depending upon your strategy, you can host videos on free video hosting site like YouTube (with few limitations), Vimeo, metacafe and many more or better host content on your site and allow users to embed videos on their site, which will give more exposure to your brand and videos. Though, for personal video blog, you need to make sure you have good command over Spoken English and you can prepare a proper strategy for complete video marketing plan.
Professional companies and media brand can hire professionals to create awesome videos for them and especially, you can work on creating a related content strategy for video blog to educate your readers and drive more people. For example: if you are selling video hosting services, you can create videos on what all features of self hosted hosting should offer. This way, you are not only educating people but also driving client to your site. You can apply similar strategy for your brand.
Video blogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you video blog through RSS, then most probably you are getting your target market.
People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of video blogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.
Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through video blog. You’ll get phone call orders in no time.
If your business is just starting up, you can create a video blog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a video blog.
Great Videos easily go Viral:
Videos are more likely to go viral than a text content. Recently many video spams hit Facebook. All of them looked like a video ready to be played. Nearly no text content spam went as much viral as a video spam went. This proves the point that people are more likely to watch videos on Facebook rather reading text. This strategy when adopted for the promotion of a blog can unveil incredible results. So why not go with this strategy? Many web companies have video channels at YouTube. This helps them get more traffic and keep in contact with their readers that are more active on YouTube than on any other social networking website.
Interactive and descriptive:
Video blogs are more interactive and descriptive. With the correct use of visual effects and a little hard work in producing good videos you can teach your audience in a better way. Video blogging enhances your persuasion ability and chances of increasing conversion rate increases. You can convince the viewers and increase your sales.
Works great for Tutorial:
Video blogs are best for tutorial blogs. Tutorials blogs usually require a lot of text in them. If you want to teach someone you can use video blogs rather publishing a huge compilation of text. This will help your readers keep engaged in the content. I’ve searched for GIMP (Adobe Photoshop like software) tutorials on the Internet and I’ve always gone for video tutorials rather reading the text. This is because the blogger can give a demonstration of what he/she wants to display.
Live video Blogging:
With the advance in video technologies, Live blogging has been made easy. Now people can live blog the event with the help of videos. This is well-known by the word “live streaming”. Bloggers and journalists can use this technique to quickly blog about breaking news. This doesn’t take as much time than a text blogging needs. All you need is good speaking skills and you are done publishing your own video. But when it comes to text blogging then you need to go through with multiple drafts to eliminate any errors in your writing.
Make money from Video:
Videos ads are getting popular and especially YouTube Instream ads are becoming very popular and getting good response. You can always create your own such platform for adding ads on videos or you can simply apply for Youtube partnership program and monetize all your video content using Adsense.
Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.
Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create video blog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.
Should you require sounds for your video blog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a video blog. It is advisable to make your sound effects as enticing as the video.
Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.
Video blogging is a great tool but it also has it downside. It may slow down the computer so other may steer clear of it. Download time may also be time consuming especially if customer is still on a dial- up connection.
But don’t let those stop you. Let video blogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.
Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Video blogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods. And at times, those are enough to make a sale.