Video Blogging

Video Blogging

WHAT IS VIDEO BLOGGING AND IT’S ADVANTAGES

Video blogging is the next generation of posting ideas and products over the internet.  Everybody knows about text blogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, video blogging exceeds that by far.

A video blog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it.  Video blogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregates.

Video Blogging

Video Blogging

We have talked a lot about Video-blogging and recently we talked about viral video marketing. Even after that,  if you have not started producing videos for your brand, blogs, here I’ll talk about some of the advantages of Video blogging, which will urge you to start with first personally created video.

What is Video Blogging?

Like any other form of Blogging, video blogging (vlog) is done with the help of videos. You either self host your video or use free services like YouTube, Vimeo to host your videos. Like a normal blog, your video will be visible to public and they can rate, comment and share your videos. Only big difference is we will be using videos to share the information instead of text.

For example, I could have simply created a video talking about benefits of video blogging and upload it on YouTube. A brand, can talk about how to use their product and other information. Since videos are interactive and give more detailed information, people often turn to look for video reviews, walk-through and tutorials.

Advantages of Video Blogging:

Depending upon your strategy, you can host videos on free video hosting site like YouTube (with few limitations), Vimeo, metacafe and many more or better host content on your site and allow users to embed videos on their site, which will give more exposure to your brand and videos. Though, for personal video blog, you need to make sure you have good command over Spoken English and you can prepare a proper strategy for complete video marketing plan.

Professional companies and media brand can hire professionals to create awesome videos for them and especially, you can work on creating a related content strategy for video blog to educate your readers and drive more people. For example: if you are selling video hosting services, you can create videos on what all features of self hosted hosting should offer. This way, you are not only educating people but also driving client to your site. You can apply similar strategy for your brand.

Video Blogging

Video Blogging

Video blogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you video blog through RSS, then most probably you are getting your target market. 

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it.  All of us know the influence of a thirty second commercial. The effect of video blogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.  

Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through video blog.  You’ll get phone call orders in no time.

If your business is just starting up, you can create a video blog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a video blog.

Great Videos easily go Viral:

Videos are more likely to go viral than a text content. Recently many video spams hit Facebook. All of them looked like a video ready to be played. Nearly no text content spam went as much viral as a video spam went. This proves the point that people are more likely to watch videos on Facebook rather reading text. This strategy when adopted for the promotion of a blog can unveil incredible results. So why not go with this strategy? Many web companies have video channels at YouTube. This helps them get more traffic and keep in contact with their readers that are more active on YouTube than on any other social networking website.

Interactive and descriptive:

Video blogs are more interactive and descriptive. With the correct use of visual effects and a little hard work in producing good videos you can teach your audience in a better way. Video blogging enhances your persuasion ability and chances of increasing conversion rate increases. You can convince the viewers and increase your sales.

Works great for Tutorial:

Video blogs are best for tutorial blogs. Tutorials blogs usually require a lot of text in them. If you want to teach someone you can use video blogs rather publishing a huge compilation of text. This will help your readers keep engaged in the content. I’ve searched for GIMP (Adobe Photoshop like software) tutorials on the Internet and I’ve always gone for video tutorials rather reading the text. This is because the blogger can give a demonstration of what he/she wants to display.

Live video Blogging:

With the advance in video technologies, Live blogging has been made easy. Now people can live blog the event with the help of videos. This is well-known by the word “live streaming”. Bloggers and journalists can use this technique to quickly blog about breaking news. This doesn’t take as much time than a text blogging needs. All you need is good speaking skills and you are done publishing your own video. But when it comes to text blogging then you need to go through with multiple drafts to eliminate any errors in your writing.

Make money from Video:

Videos ads are getting popular and especially YouTube Instream ads are becoming very popular and getting good response. You can always create your own such platform for adding ads on videos or you can simply apply for Youtube partnership program and monetize all your video content using Adsense.

Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.

Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create video blog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.

Should you require sounds for your video blog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a video blog.  It is advisable to make your sound effects as enticing as the video.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Video blogging is a great tool but it also has it downside.  It may slow down the computer so other may steer clear of it.  Download time may also be time consuming especially if customer is still on a dial- up connection.

But don’t let those stop you. Let video blogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.

Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Video blogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods.  And at times, those are enough to make a sale. 

Recent Posts

Building Affiliate Marketing Websites The Easy Way

Building Affiliate Marketing Websites The Easy Way

There are some myths in affiliate marketing, which attract a lot of people to it believing they are true. First is they think managing an online business is easy and second, they think that one can make a fortune through online marketing in an instant. Probably not even 10% of those who are into affiliate marketing became rich overnight. There may be some who fortunately achieved overwhelming success in just a short span of time after setting up an affiliate program, but not a majority of them can confidently say they only had luck. Anyone who is successful in this kind of business would say he worked hard to get to where he is right now. Success in affiliate marketing takes time and hard work, but it’s worth it.

Building Affiliate Marketing Websites

Building Affiliate Marketing Websites

If you are planning to start an affiliate program, one of the things you have to consider is having your own website, not just an ordinary website but a professional looking one. How do you build an affiliate marketing website? What are the easy steps to build one? First, you must have already decided on the theme or niche of your website. It would be better if you already have an idea what products or services to promote as this would help you plan the design and lay-out of your web pages. The next thing to do is to choose a domain name and get it hosted.

Building Affiliate Marketing Websites The Easy Way

Building Affiliate Marketing Websites The Easy Way

The domain name is a unique name used to label the actual address of your website on the Internet.  In deciding what domain name to register, look into the type of products you are endorsing and the theme of your site. Having the right keywords in your domain name would give you better chances of drawing more visitors to your website. Also, choose a top level domain or extension, such as .com because it is more popular. In selecting your web host, consider the security of servers and up time guarantees.

Now, you can start creating your web pages. Don’t be disheartened when you know a little in this field. There are page generation tools and fast launch sites available online; you just have to search for them. Countless online sources could help you build an affiliate marketing website, though you might need time to study and learn the whole process.

This is one of the reasons why your site or the products you are going to promote must match your interest. Building your marketing website for the first time would be a lot more fun if you know very well the theme of your site. If you don’t have time to make your own website, you can use templates or purchase readily available websites. The latter, however, is a more expensive option.

Building Affiliate Marketing Websites The Easy Way

Building Affiliate Marketing Websites The Easy Way

Creating an affiliate website on your own would be cheaper and more interesting. In the process of building your website, you may also increase your knowledge in Information Technology and the use of computers, software’s and the Internet. As you educate yourself in these fields, you are increasing your advantage against other affiliate marketers.

It helps a lot, though, if you already know the basics in web page development like programming languages and graphics software’s because you can make your site extra corporate-looking, more convenient to use or easier to navigate. Furthermore, if you are knowledgeable and skillful in this area, you can already concentrate more on the content of the page rather than the design.

The key to draw visitors to your website is to have high quality content; thus, the next thing you must pay attention to in building your marketing website is this. There may be several other factors that contribute to the success of your affiliate marketing site, but a good content tops the list. This is precisely the reason why users choose to enter your site. They want to get information and so when they don’t find it, they would definitely go elsewhere.

Write interesting articles related to your theme as this would make them frequent your site. If you have already looked for affiliate programs that complement your site, add links to the business sites and other very good informative sites. Links contribute to how well you will be listed in major search engines as well. Also, create pages for the products you are endorsing, but don’t just promote the products by putting hyped-up ads. Keep your readers interested by injecting lots of relevant and useful information. This would make them click the link to the business site and buy the product. Remember that no good content means no frequent visitors, no sales and ultimately, no commission.

Make your site simple yet not without a touch of class in order to make it appear more of a business website rather than a personal website. This would be pleasing to the eyes and more interesting to browse. To help you with the design, you can check some successful online stores to get an idea on how you can make your site look better. Make sure you don’t place too many banner ads since these could distract some site users; and thus, instead of clicking your ad, they might just leave your site and look for other interesting websites. After all, banner ads are not the only means of advertising your products. Now your website is complete, submit its URL to major search engines to increase your traffic.

Grow from where you started. Learn about use of keywords for search engine optimization and apply them in your content. Update your site regularly or add new web pages. Make sure to inform your prospects about the latest updates in your site. You can use newsletters to accomplish this. The Internet offers a huge source of information about just anything, make use of it. Continue to educate yourself on how to improve your website and soon you’ll find yourself successful in affiliate marketing.

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